It’s 5:30pm. You’re with your best friend. You sit down beside them over a wine or beer (or stronger if you’ve had a rough day) at your local. If you were telling them about your highlight, how would you talk to them? Think about the kind of language, the words you would use and how they would react.
Read MoreWelcome to Bestest Stories. This is my new weekly series, featuring the best marketing, media or content stories I've seen this week. To start it off (and it wasn't a difficult choice), let's take a look at the launch of a the new brand for my home town of Invercargill, New Zealand.
Read MoreInvercargill is my hometown. I've always been a southern boy, grew up on a 400 acre Northern Southland sheep farm, educated (apologies for very loose use of that term) at Gore High School, called the Gore District home for another 16 years and then relocated to Invercargill (a whole 65 kilometres away) in 2010.
Read MoreI love golf. I'm better at watching it than playing it. I have an open heterosexual man-crush for Jordan Spieth. If I could swap places with one person in the world, he's my guy. I also enjoy sports betting. Nothing over-the-top, but I keep the TAB in business with $5 and $10 donations a few times every month.
Read MoreI almost feel embarrassed to admit this, but this year was the first time I had attended Queenstown’s annual Winterfest. It’s only two hours up and road and my mother lives in the town but, for some reason, I had never made it.
Read MoreThere's nothing more motivating than being around high-performance athletes. Having worked in the sport sector for three and a half years and as a member of the sports media for more than 20, I've had plenty of chances to be around some world-class men and women.
Read MoreRemember 24 August 1996? The date might not mean much, but for sports fans the result that day does. To be accurate, it was the early hours of 25 August in New Zealand. The All Blacks, having never won a test series in South Africa, were one-nil up in the three-test series and led 33-26 in the dying moments, with the Africans peppering the AB’s line, desperate for a late try to keep the series alive and their proud home record intact.
Read MoreWhat a ride! Now that the fleeces have settled on the 2017 World Shearing and Woolhandling Championships, it's our first chance to take a breath and look back at an amazing last ten days.
Read MoreHello and thanks for taking the time to visit BetterStories.co.nz. After 20 years in the media game working with business and organisations of all shapes and sizes, I've worked out that the key to "disrupting" your prospective client starts with a great story.
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